Shifts in search.

Uit de Google Earnings call van 24 oktober.

Obviously we see AI as a foundational platform shift and are excited about the opportunities across our business.

It starts with Search. We’ve been pretty pleased with how the user feedback has been on SGE. We have been rolling it out to more users.

Through it all we have been making sure the product works well and we are generating value for our ecosystem and that ads transitions well.

And I think, I view this with AI, the opportunity to evolve Search with Assistant over the next decade ahead.

And I think, as we’ve always seen, when you continue to invest in great experiences, you can get value on the other side.

And I do think over time there will be newer paths, just like we’ve done on YT.

I think with the AI work, there are subscription models as a possible path as well.

Sundar Pichai